Oh, he hates it alright. He hates it very much.

"That creature hardly represents me! The firebird has significance in being the first concept you called me to work upon when I took up the title of Emet-Selch. This thing... I know not how it came to exist here, but I fashioned its original concept on a whim."

So he argues, but he cannot deny feeling a flutter of warmth in his chest at the thought of Hyth bearing an image of the draconic creature on his skin.